Musk once again makes headlines by walking away from a board seat on Twitter — Elon Musk has solidified himself as the biggest wildcard on the internet. Just days after becoming the biggest single shareholder in Twitter and being offered a seat on the company’s board, Musk has now apparently declined that offer. Many speculate the billionaire’s motive. Theories range from it all being an…

A brief narrative analysis of Elon Musk’s recent $3 billion dollar investment in Twitter, and his joining of the social giant’s board of directors — Elon Musk’s impact on Twitter just became more substantial than ever. The billionaire’s tweets have historically been consequential, with a single tweet sending entire markets into flux. Now, Musk is the single largest shareholder in Twitter, with a $3 billion dollar investment.

A narrative analysis of big tech in U.S. Media and Congress — Recent narratives around U.S. technology giants have fluctuated between scathing criticism, including significant legislative movements towards regulation, and international applause for big tech’s decisive action limiting platform services in Russia and removing Russian state media content in response to Russia’s invasion of Ukraine. In the month of March, big tech…

Debate over book bans has garnered national coverage from both sides of the aisle. Book bans are nothing new. From burning “heretics” at the stake for attempting to translate the Bible, to book burnings in Nazi Germany, history is fraught with examples of institutions and people grappling over what information should be available for public consumption. Currently, America is dealing with its own book…

A closer look at the trends driving the confirmation for Supreme Court candidate Ketanji Brown Jackson — Since her nomination in February, U.S. Media has been fascinated by Judge Ketanji Brown Jackson and her upcoming confirmation to the Supreme Court. In typical fashion, media outlets on both sides of the political spectrum have been pushing specific narratives in an attempt to either keep Brown Jackson out of…

Insights on one of America’s most divisive issues — Perhaps nowhere is America more divided politically and socially than on the topic of abortion. This long-debated issue caught more media attention recently as more states consider and sign abortion bans into law, following the lead of Texas’ six-week ban signed in 2021. We’ve created two Kudzu briefs that analyze…

Cryptocurrency proves a blessing to Ukraine while offering Russia a way to blunt the effects of sanctions. — Among the numerous facets of life upturned by Russia’s invasion of Ukraine, cryptocurrency’s value has experienced a roller coaster in stock price and public opinion. …

We built EdgeTheory almost a decade ago around the premise that Conversation is either an organization’s greatest asset or greatest liability. Just as there is an art to conversation (listen, think, speak, analyze), there is also an art to narratives. Narratives are simply conversations with goals. Narratives are created, spread…

The world has its eyes on Russia and Ukraine. As Russia positions itself for an invasion of Ukraine, the time for diplomacy looks to be running out. In order to understand better what is happening, it is essential to examine the narratives that are shaping this crisis. Who Is Talking…