Let’s face it, your average entrepreneur/tech guy doesn’t have many opportunities to have a conversation with Elon Musk on a Tuesday evening. However, a new invite-only app called Clubhouse seems to offer that rare opportunity.

In case you’ve been trapped in a basement for the last couple of months, Clubhouse is an audio-chat app that’s been making news. It’s captured the attention, money, and opinions of Silicon Valley, celebrities, and beyond. For an exclusive group of people who craved physical closeness and scintillating conversations during the pandemic, Clubhouse came along at the perfect time, and it’s fast approaching unicorn status…

Algorithms. They’re unfathomable. Omniscient. Mysterious. All-knowing. Magic? Well… not really.

A large percentage of the population think of algorithms as difficult to understand and ultra technical. They are considered the authority of objective truth, or, in a growing global narrative, something completely untrustworthy.

But when people refer to “the algorithm” — whether they’re talking about Facebook’s News Feed ranking algorithm or the one Google uses for search, or just “algorithms” in general — do they really know what it means? Judging by how widely the term is used and misused, most likely not.

Simply put, algorithms are instructions for solving…

by Alex Loeb, EdgeTheory Data Analyst

In the twenty first century, for many of us the internet has become an essential part of our daily lives. It allows us to connect to others, regardless of the distance, and enables us to communicate and share content. The internet can even act as a virtual marketplace, allowing millions to buy, sell, and conduct their businesses without even leaving their homes. However, just as there are those that use the internet to enrich their lives, there are also those that exploit it to harm others. …

Understanding the Narrative: How Organizations Can Disarm Disinformation

You probably saw the headlines last week: Misinformation dropped dramatically the week after Twitter banned Trump and some allies OR Misinformation drops 73% after Trump banned from Twitter. Granted, they are powerful headlines but they don’t reflect the real story. Sure — mentions of “election fraud” have decreased in recent days, but corporate or financial mis/disinformation only seems to be on the rise.

In 2018 “misinformation” was The Washington Post’s Word of the Year, and “disinformation” was NPR’s Word of the Year in 2019. Both words were very prevalent in 2020 thanks mostly to the election, polarized politics, a global…

Don’t quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee — and just as hard to sleep after. That’s part of the problem with the Internet these days. It’s an endless warren of conversation, but these exchanges have become angrier, more and more polarized, and no one, it seems, is having a real conversation.

The internet did not cause people to reinterpret the rules of conversation, and neither did the 2016 presidential election or the more recent political events. …

There’s no doubt that search engines are a major force in our information economy, helping searchers perform hundreds of millions (or even billions) of searches per day. For most of us, the capability of 21st-century search engines — Google, Bing, Yahoo and others — can be uncannily accurate.

However, search engines are media companies. Like other media companies, search engines make editorial choices designed to satisfy their audience. These choices systematically favor certain types of content over others, producing a phenomenon called “search engine bias.” …

The events that occurred at the U.S. Capitol on January 6, have become a global narrative that affects the way the world perceives our country. That perception can affect global alliances, financial markets, and how the United States projects power around the globe.

The Kudzu Global Media module offers some interesting insights into the ways certain conversation trends have increased and decreased in velocity — the rate at which words and phrases increase in usage over time — over the last 24 hours.

Taking “US Capitol Building” as an example, we can see that this trend has seen a 1900%…

“In a fight between a bear and an alligator, it is the terrain which determines who wins.” ~Jim Barksdale

The wise observation above concisely illustrates the importance of terrain in any fight. More than likely the bear will win on the land, and the alligator will triumph in the water because each knows his own terrain. In competitive activities like war, sport and business, knowing the terrain can make all the difference between winning and losing, success and failure. …

What is Parler?

Founded in 2018 by two Nevada-based software engineers, John Matze and Jared Thomson, Parler — which is named after the French word meaning “to speak” — has said it is a free speech platform, with much looser guidelines around what people can post to the site. Rebekah Mercer was recently identified a major investor of the microblogging and social media app. Mercer, who along with her father, hedge fund billionaire Robert Mercer, has been a backer of President Trump and is also a major donor to conservative causes, including Breitbart News and former White House strategist Steve Bannon.

During the…

What’s the matter? Can’t hear me over the din of online voices and media shaping public discourse about politics, your industry, or even your brand? I’ll speak up. You can’t always see them or how they’re amplifying a narrative, but they’re out there.

Most savvy organizations already possess some awareness of the conversation surrounding their brands. How could they not? It’s 2020, and a lot of the world is still learning, working, and coping from home. Add to that fact that everyone is online all the time. There is a dizzying amount of data being passed between millions of devices.


Our technology combines human and artificial intelligence so organizations can understand and participate in the conversations that shape their world.

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