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Don’t quote me on this, but Anne Morrow Lindbergh once wrote something to the effect that a good conversation is just as stimulating as black coffee — and just as hard to sleep after. That’s part of the problem with the Internet these days. It’s an endless warren of conversation, but these exchanges have become angrier, more and more polarized, and no one, it seems, is having a real conversation.

The internet did not cause people to reinterpret the rules of conversation, and neither did the 2016 presidential election or the more recent political events. …

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There’s no doubt that search engines are a major force in our information economy, helping searchers perform hundreds of millions (or even billions) of searches per day. For most of us, the capability of 21st-century search engines — Google, Bing, Yahoo and others — can be uncannily accurate.

However, search engines are media companies. Like other media companies, search engines make editorial choices designed to satisfy their audience. These choices systematically favor certain types of content over others, producing a phenomenon called “search engine bias.” …

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The events that occurred at the U.S. Capitol on January 6, have become a global narrative that affects the way the world perceives our country. That perception can affect global alliances, financial markets, and how the United States projects power around the globe.

The Kudzu Global Media module offers some interesting insights into the ways certain conversation trends have increased and decreased in velocity — the rate at which words and phrases increase in usage over time — over the last 24 hours.

Taking “US Capitol Building” as an example, we can see that this trend has seen a 1900% increase in volume in the last 24 hours. 57 new articles have mentioned “us capitol building” with 25 of the articles originating from a Russian news agency. That means the Russian media outlet increased its usage of the term by 833.3% …

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“In a fight between a bear and an alligator, it is the terrain which determines who wins.” ~Jim Barksdale

The wise observation above concisely illustrates the importance of terrain in any fight. More than likely the bear will win on the land, and the alligator will triumph in the water because each knows his own terrain. In competitive activities like war, sport and business, knowing the terrain can make all the difference between winning and losing, success and failure. …

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What is Parler?

Founded in 2018 by two Nevada-based software engineers, John Matze and Jared Thomson, Parler — which is named after the French word meaning “to speak” — has said it is a free speech platform, with much looser guidelines around what people can post to the site. Rebekah Mercer was recently identified a major investor of the microblogging and social media app. Mercer, who along with her father, hedge fund billionaire Robert Mercer, has been a backer of President Trump and is also a major donor to conservative causes, including Breitbart News and former White House strategist Steve Bannon.

During the presidential campaigning and election, Parler became one of the most downloaded apps on Apple and Android smartphones. Parler users jumped from around 4 million to about 8 million during the week of the Presidential election as mainstream platforms like Facebook and Twitter clamped down on misinformation. …

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What’s the matter? Can’t hear me over the din of online voices and media shaping public discourse about politics, your industry, or even your brand? I’ll speak up. You can’t always see them or how they’re amplifying a narrative, but they’re out there.

Most savvy organizations already possess some awareness of the conversation surrounding their brands. How could they not? It’s 2020, and a lot of the world is still learning, working, and coping from home. Add to that fact that everyone is online all the time. There is a dizzying amount of data being passed between millions of devices.

To keep up with the rapid growth of online activity, companies are turning to quicker, more comprehensive tools to measure the returns on their PR, Communications, and Marketing efforts in that space. These tools generate a variety of insights bases on monitoring social media. …

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Kudzu analyzes millions of pieces of content from hundreds of thousands of entities and atomizes the data into Conversation Trends and Narrative Intelligence.

Like it or not, anxiety controls the market place. It causes companies to make cuts, investors to dump stocks, and consumers to stop spending. Never mind that it often has no basis in reality. Worry is a powerful motivator, and it creates all kinds of reluctance across the economic spectrum.

Anxiety in the business sector can take many forms, but one of the most insidious and destructive is that of FUD. In case you aren’t familiar with it, FUD is an acronym meaning fear, uncertainty, and doubt. Unlike other kinds of anxiety, FUD is intentionally created and targeted at consumers. …

EdgeTheory routinely analyzes the top media trends dominating the news cycle and presents them in a concise blog post.

Data is acquired using Kudzu, an innovative Conversation Trend and Narrative Intelligence technology. To learn more about how EdgeTheory’s tech works, click here.

Spotlight Trend: Remote students

“Remote students” emerged as a top narrative from news sources today. This phrase has been a dominant topic among news outlets since the initial outbreak of COVID-19, but it is gaining even further traction in recent hours in part because of a New York Times article. …

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Some time back, I laid out a social media experiment that I would be running over the next several months. Without rehashing the entire article, I outlined a plan that called for broad scale, targeted messaging on Twitter. The argument I made was that mass scale deployment of tweets would enable EdgeTheory to own a steadily growing percentage of relevant keywords — first on Twitter and then eventually on Google as well. Owning keywords, I noted, is key to steering traffic from a search engine to a specific landing page. …

Watch as a technology-based digital marketing firm boldly experiments on itself

By Gregg Newby

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If you’ve ever taken high school geometry, then you’re sure to remember all those bothersome proofs. In geometry, as in life, nothing is true unless you can prove it.

The same goes for digital marketing as well. Many a claim’s been made about this approach or that, but few Internet gurus ever bother to back up their assertions with any evidence. Maybe this is why so much digital marketing theory comes across as indecipherable. With enough doublespeak anything seems true.

What makes EdgeTheory different is that we have long sought to back up our claims with verifiable outcomes that clients can build upon. Every client defines success differently, but at heart they all want the same thing: to generate more online business. What varies between clients is simply the manner in which they achieve it. …

About

EdgeTheory

Our technology combines human and artificial intelligence so organizations can understand and participate in the conversations that shape their world.

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