What is Content as a Service #CaaS?

At EdgeTheory, we thrive in helping organizations “own” conversations relevant to their brand. Our latest product fuels conversation to help business owners of all sizes maximize social media to reach new buyers.

The EdgeTheory Content as a Service Platform simplifies social media while significantly improving the performance and scalability of content creation. CaaS is a frictionless approach to social media marketing that extends a brands presence by making it easy for individuals and teams to publish content on their personal channels. Unlike most social media advocacy and marketing automation tools, EdgeTheory creates the content for you.

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CaaS for Sales Teams.

This platform provides curated content + suggested messages for sales professionals to grow thought leadership and authority on topics relevant to their business (from internal and external resources). Sales teams can easily post the content on their social media handles or share pieces through SMS/email to stay in touch with prospective buyers.

CaaS for Customers.

This platform makes it easy for your customers to become social media advocates. By providing content for the CUSTOMER to post on their personal social pages after a good experience, business owners accelerate same customers sales velocity and connect their organization to new customers through their most trusted source: friends & family.

Word of Mouth has always been one of the most powerful assets for any organization + not limited to industry. To fuel more human connections with buyers, businesses need accelerated conversation + proven results.

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” — Seth Godin

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